When it comes to morning shows, American audiences have a few different programs to choose from. Recently, ratings have come out for a few of these big networks’ morning shows. One show seems to be lagging while two others seem to be facing off.
Ratings Recently Came Out For Today, Good Morning America, & CBS Mornings
Viewers have been tuning in to Today in some form since 1952. The NBC show was the first of its genre on American television and is currently one of the longest-running American television programs.
Over the years, a few other big networks have released their own morning shows. Good Morning America debuted in 1975 on ABC. Meanwhile, CBS has its own namesake morning show with CBS Mornings, previously CBS This Morning.
Recently, Good Morning America has rebounded in the ratings, nearing Today‘s lead around the start of October. For viewers in the 24-to-54-year-old demographic, the AMBC morning show averaged 2.722 million total viewers and 485,000 demo viewers around the last week of September.
As noted by TV Newser, this was up 8% in total viewers and 19% in demo viewers week over week, respectively. This also marked a slight increase in ratings year over year.
The Return Of One Morning Show Alum Might Have Helped One Program Get A Significant Boost In The Ratings
However, Today remained in first place this week. At the time, a surprise return from Hoda Kotb was believed to have led to a boost in ratings.
With 2.848 total viewers, Today was up 2% week over week and 6% year over year. In addition, the morning show earned 585,000 demo viewers, up 3% week over week and 7% year over year.
Of the three shows, CBS Mornings was the only one to lose viewers that week. The CBS program averaged around 1.716 million total viewers. This was up 1% week over week. However, it was down 9% year over year. Its total in demo viewers was 275,000. This was down 2& week over week and 3% year over year.
For The 2025-2026 TV Season, One Show Appeared To Do Better With Its Total Audience Than With Demo Viewers
In addition, the outlet also shared morning news ratings for the 2025-2026 TV season. Today reached its most-watched broadcast season in four years. Reportedly, it earned 2.948 million total viewers and 612,000 demo viewers. Good Morning America came close with 2.831 million total viewers.
However, GMA only earned around 477,000 in demo viewers. For its part, CBS Mornings reached 1.770 million total viewers and 278,000 demo viewers.
What is your reaction to this recent share? Have you been following this story? Which of these three morning shows do you follow? Make sure you come back to TV Shows Ace for all the latest TV and celebrity news.
John Witiw has been a writer since at least 2015. He’s covered a variety of topics, especially when it comes to film and television.