Widespread optimism months ago that domestic box office might readily return to pre-Covid levels has given way to a new sense of pragmatism about the movie business. This year’s tally will far surpass last year’s $4.5 billion haul, but it will certainly fall billions short of 2019’s $11.4 billion in receipts, and all bets are
theatrical window
AMC Entertainment CEO Adam Aron sees two things protecting the circuit in the face of surging Covid cases trigered by the Delta variant – its own Safe & Clean protocols, and vaccinations. “To our knowledge there has not been a single transmission of Covid by an AMC guest over the past year,” he said. “Most
The CEO of the nation’s fourth-largest exhibitor warned studios not to “leave a good party in pursuit of a bad one” but called the debate over PVOD overblown. Greg Marcus, chief of Marcus, said consumers are likely to drift away from watching video-on-demand relesaes when things normalize post-pandemic. “The market for PVOD may not be