Samba TV

Before the pandemic, if there was something studio executives rubbed their hands about, it was the near total eclipse of the theatrical window. In 2021, for some studios that dream came true, and as far as 2022 goes, hopefully they’ve learned their lesson from this nightmare that, in Deadline’s annual survey, shows largely diluted box
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Warner Bros./Village Roadshow’s theatrical-day-and-date release of The Matrix Resurrections didn’t wow in its 5-day opening at the domestic box office with $22.5M, while in its HBO Max debut in homes fared OK, watched by 2.8 million smart TV U.S. households over the Wednesday-Sunday period. This is according to fresh stats from Samba TV which measures streaming
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When it comes to WarnerMedia’s theatrical-day-date HBO Max fare, we’ve often written that whatever pales at the cinemas also sours on the service. That was not the case this weekend with the The Sopranos prequel feature The Many Saints of Newark.  Even though The Many Saints of Newark wasn’t so hot at the box office with a $5M opening, the
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As we’ve seen with other HBO Max movies that hit theaters and the streaming service simultaneously, whenever there’s a solid number at the B.O., there’s also a solid draw in-homes. That wasn’t the case with James Wan’s giallo-inspired horror title Malignant which died at the weekend domestic B.O. with a $5.57M opening and a divided audience
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EXCLUSIVE: Samba TV has updated the running U.S. viewership on Disney+ Premier’s Dwayne Johnson-Emily Blunt adventure film Jungle Cruise and it’s 1.5M U.S. households through the pic’s first ten-days. Multiply that by the pic’s in-home purchase price of $29.99 for Disney+ subscribers and Jungle Cruise has taken in $44.985M stateside in those homes clocked by Samba TV.
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EXCLUSIVE: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the four-day July 4th holiday weekend. That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that
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Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686K U.S. households over the four-day Memorial Day holiday weekend according to today’s figures from Samba TV. It’s a number that’s 39% less than the 4-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S. households over Sept. 4-7, 2020. Both titles were available
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