NBCUniversal

Widespread optimism months ago that domestic box office might readily return to pre-Covid levels has given way to a new sense of pragmatism about the movie business. This year’s tally will far surpass last year’s $4.5 billion haul, but it will certainly fall billions short of 2019’s $11.4 billion in receipts, and all bets are
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Days after Jeff Shell’s statements in the Wall Street Journal spurred AMC boss Adam Aron to embargo the studio’s films, the NBCUniversal CEO acknowledged the company’s commitment to theatrical, but that PVOD will still be part of the equation. “The question is when we come out of this (pandemic), what is going to be the model?
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