Beau Is Afraid

After posting giant per screen numbers at four theaters last weekend, A24’s Beau Is Afraid  jumps to 926 for the distributor’s third outing with Ari Aster. It’s a very different film from his horror favorites Hereditary and Midsommar but one the distributor hopes will cement the director’s place as a modern auteur. According to one
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Exhibition cries for a supply of films at the box office, but a flood of titles means nothing if there isn’t any marketing money put behind it. Last weekend there were five wide releases going up against Illumination/Universal’s beast Super Mario Bros Movie. Did it even make a difference? Was a proper amount spent to
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