The international box office was generally muted this weekend, save for in China which ushered in the Year of the Dragon on Saturday, and with it the lucrative Chinese New Year moviegoing period. According to early figures from Maoyan, the first two days of Spring Festival 2024 amassed RMB 2.44B ($339M), just a touch below
Argylle
Super Bowl weekend, despite its damper on Sunday business, used to be a box office frame that could still yield results, even for films aimed at dudes. Like in 2015, when the sixth weekend of American Sniper drummed up $30.7 million, or in 2020, when the third weekend of Bad Boys for Life did $17.6M.
Matthew Vaughn’s Argylle, the third Apple Original Films movie to go wide in cinemas, spied an estimated $35.3M global debut through Sunday, including $17.3M from 78 international box office markets. While that makes it the top title worldwide, overseas and domestically this frame, the ultra-expensive ensemble thriller was harshed on by critics and didn’t get
After a few weeks without any studio wide releases, Apple Original Films‘ $200M Argylle via Universal is hoping to entice moviegoers back, but it won’t be in a big way. Last night’s previews for the PG-13 Matthew Vaughn directed action movie made $1.7M, which is below the $2.4M previews clocked by Amazon MGM’s The Beekeeper
Apple Original Films‘ third movie to go wide in theaters, the $200M Matthew Vaughn directed Argylle, hits cinemas this weekend via a distribution deal with Universal and a mid-teens start is expected. As the old saying goes in distribution, ‘It would be nice if it had a 2 in front of it,’ meaning a $20M+