‘Blue Beetle’ Bites $3.3M, ‘Strays’ Woofs $1.1M – Thursday Night Box Office Previews

Barbie, Blue Beetle, Breaking News, Exhibition, Movies, Oppenheimer, Strays

Even though kids are heading back to school, the summer box office isn’t giving up yet, and there’s a chance we could near $4 billion thanks to the final act power of Barbie and Oppenheimer. Warner Bros is hoping the first Latino superhero movie, Blue Beetle, will stoke its core moviegoers; that DC title seeing $3.3M last night in previews that began at 2PM from 3,400 locations, while Universal is looking to give guys something to laugh at after Oppenheimer with the R-rated bawdy doggie comedy, Strays, grossing $1.1M from showtimes that began at 5PM at 2,700 theaters.

Blue Beetle is expected to take the weekend with $28M-$32M, the hope being that Latino and Hispanic moviegoers fuel it with walk-up business. The Angel Manuel Soto directed movie is expected to take No. 1 away from Warner Bros.’ Barbie in her fifth weekend, that Mattel doll expected to stay beautiful with $22M-$24M.

Blue Beetle‘s previews aren’t that far from Shazam: Fury of the Gods which did $3.4M before making $11.7M on its first Friday, $30.1M over three-days. That DC sequel, which cost $125M, was a major disappointment, its wattage deafened by the news of the new DC universe that James Gunn and Peter Safran are building. While a $30M start for Blue Beetle would be notable for a Latino-Hispanic movie –a great comp here is Alita: Battle Angel which opened to $28.5M ($37.2M over 4)–that opening for this DC superhero likely won’t trigger a sequel. Blue Beetle cost a reported net of $104M, and was originally conceived for HBO Max, but then the studio pivoted to theatrical after a solid test screening. Reviews haven’t been shabby for Blue Beetle at 79% certified fresh, higher than Shazam 2‘s 49% Rotten, but lower than Shazam‘s 90%. Shazam received an A CinemaScore, the sequel a B+. Shazam Fury of the Gods died at the domestic box office back in the spring with a $57.6M final.

Strays is expected to do in the teens; critics hate the comedy already at 56% Rotten (vs. Uni’s pre-pandemic August 2019 Good Boys which had 80% fresh). Strays‘ preview figure is under that of Good Boy’ $2.1M which turned into an $8.3M Friday, and $21.4M 3-day.

Among titles in regular release, Barbie made $3.8M yesterday at 4,178 theaters, -15% from Wednesday, for a running total through four weeks of $545.7M.

Uni’s Oppenheimer was second with $2M on Thursday at 3,761, -20%, for a four-week running total of $$274.6M. The Christopher Nolan-directed 3-hour drama looks to do another $12M.

Paramount/Nickelodeon/Point Grey’s Teenage Mutant Ninja Turtles: Mutant Mayhem grossed $1.3M at 3950, -17% for a running two-week and two day total of $79.7M.

Fourth is Warner’s The Meg 2: The Trench did $1M yesterday, -18% from Wednesday, for a running two week cume of $59.8M.

A24’s Talk to Me was fifth with an estimated $600K at 2,379 theaters, -16%, for a $33.8M three-week running total.

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