Universal and Illumination‘s smash The Super Mario Bros Movie finishes No. 1 to make it a wrap on Deadline’s Most Valuable Blockbuster tournament for 2023. While the industry is still coming out of Covid and the aftermath of the strikes, there’s no question about the major motion picture studios’ embrace of the theatrical downstream model; steamers
The Super Mario Bros Movie
Globally, including most everywhere overseas, 2023 box office was led by a mix of Barbie, The Super Mario Bros. Movie and Oppenheimer, curious bedfellows who nevertheless proved that cultural phenomena can come in different forms and set turnstiles spinning. Both the global and international box office saw improvement in 2023 versus 2022 with an estimated
Global box office is estimated to have reached $33.9B for 2023, a 30.5% gain on 2022, according to Gower Street Analytics. While this represents continuing worldwide recovery, the figure remains 15% behind the average of the last three pre-pandemic years (2017-2019). Gower Street also recently estimated that, due in part to this year’s strike-impacted release
As my colleague Anthony D’Alessandro has noted, the domestic movie box office, starved of product by overlapping strikes, will likely be trimmed by a billion dollars in 2024. So here’s question worth pondering: Would the film industry be healthier if most of that pruning occurred at the very top? There’s a case to be made.
National Cinema Day will return this Sunday, August 27, for a second edition, the nonprofit Cinema Foundation announced today, with discounted admissions for all movies at over 3,000 participating theaters and 30,000 screens. Tickets for all tickets, all shows and all formats will be no more than $4. Concession discounts are up to each exhibitor. At
With Tuesday’s grosses, Illumination/Nintendo/Universal’s The Super Mario Bros. Movie has crossed the $100M (13.74B yen) mark in Japan. In doing so, it becomes Universal’s top title ever there. In local currency, Mario overtakes Top Gun: Maverick as the No. 6 Hollywood film of all time in Japan, and is the No. 1 studio picture since
After passing $500M globally through Thursday, Illumination/Nintendo/Universal’s The Super Mario Bros Movie is now on its way to an estimated $659M through Sunday worldwide. Of that, the international box office is estimated to rep $318.6M. Through Friday, the fratelli are at $268.9M from 71 overseas markets and $551.9M global. The full weekend cume offshore is
Illumination/Nintendo/Universal’s The Super Mario Bros Movie made history this past weekend, nabbing the biggest opening ever for an animated title worldwide. Now, after just nine days, it has a new milestone under its belt, topping $500M to become the No. 1 release of 2023 globally. Domestically through Thursday, the Aaron Horvath/Michael Jelenic-directed film has grossed
FRIDAY AFTERNOON: Illumination is looking at another record 3-day as the Universal/Nintendo co-production Super Mario Bros Movie is on its way to a $72M Friday-Sunday, the best second weekend for the animation studio. That’s a 51% ease at 4,371 theaters after a $20M second Friday, -64%. Running total by end of Sunday will be $332.8M.
While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon. But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super
THURSDAY UPDATE, Refresh for latest…: With numbers now in for the 44 overseas markets that opened on Wednesday, Illumination/Nintendo/Universal’s The Super Mario Bros Movie had a more than peachy debut with $34.7M through yesterday at the international box office. Combined with Wednesday’s domestic bow, the global one-day total is $66.4M. Several milestones/records were set in
Illumination/Nintendo/Universal’s Super Mario Bros Movie doesn’t need a mushroom to get bigger, it just organically is. Out of the gate today Wednesday, sans any Tuesday previews, the feature take of the classic game is looking at $26M, for what’s translating into a $86.2M 3-day, $127.5M Wednesday through Sunday haul. Interesting, even though its opening day
Who says people don’t go to the movies? That stale cynicism coming out of the pandemic is about to get squashed this weekend as Illumination/Universal’s The Super Mario Bros Movie is about to run up a serious box office score. With a Wednesday opening before Easter around the world, inclusive of 70 offshore markets, the
Illumination Entertainment/Universal’ movie’s The Super Mario Bros. Movie will be opening around the world on Wednesday, April 5, before Easter weekend. It had been set for Good Friday, April 7. In what is arguably expected to be one of the biggest openings of the spring, the animated film featuring Chris Pratt, Chris Day, Anya Taylor-Joy,
Universal/Illumination/Nintendo’s The Super Mario Bros Movie has become the latest Hollywood title to secure a release date in China. The big-screen spin on the iconic videogame franchise will hit Chinese cinemas on April 5, in time for Ching Ming Festival and in step with some other international markets as well as two days before the