NatGeo’s The Rescue by Chai Vasarhelyi and Jimmy Chin (Free Solo) stormed the specialty box off in five runs in NYC, LA and Chicago this weekend with a nearly $14,000 per screen average — the best opening PSA for a documentary playing in more than one market in over two years. (Estimated three-day cume was
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The Rescue, an arresting truth-is-stranger-than fiction story of a Thai youth soccer team trapped in a remote flooded cave system opens on five screens in NY/LA/Chicago this weekend in a specialty market waiting “for audiences to wake up and see that they’re missing out,” according to Ed Arentz, co-president of the doc’s distributor Greenwich Entertainment.