‘New Mutants’ Takes In $3M+ On First Day; Best Friday At The B.O. To Date During Pandemic

‘New Mutants’ Makes $750K In Thursday Night Previews As Cinemas Eye A Comeback – Deadline

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August 28, 2020 7:56am

Refresh for updates: Disney/20th Century Studios’ New Mutants got an early jump on the weekend last night, grossing $750K in a pandemic marketplace where only 62% of all movie theaters are open.

It’s the first notable Thursday night previews for a major studio movie that have been reported since the weekend of March 13-15, the last time all the major circuits were open, and the last time that domestic weekend box office was reported in full before the pandemic shutdown. On the evening of March 12, Sony’s Bloodshot posted $1.2M (before grossing a $9.1M opening weekend) off previews that started at 5pm at 2,631 screens; Lionsgate’s I Still Believe had $780K (also a $9.1M opening) at 2,600 sites plus Imax previews; while Universal/Blumhouse’s The Hunt made $435K at 2,200 theaters from showtimes starting at 7pm (translating into a $5.3M opening). And all of that was in a weekend when moviegoer sentiment was ratcheting down over coronavirus jitters.

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