Global Citizen and HeadCount have announced Just Vote, a nonpartisan campaign that aims to get 50,000 young people registered to vote before the 2020 election. Artists supporting the campaign include Billie Eilish and her brother FINNEAS, Taylor Swift, Quavo, DJ Khaled, Billy Porter, Usher, and Nicky Jam.
Participants who check their voter registration status will be offered exclusive rewards including a virtual dance lesson with Usher and his choreographer, a virtual hang with DJ Khaled, and a happy hour with Quavo.
“We are proud to launch the ‘Just Vote’ campaign to encourage more young people to check their status and register to vote,” Hugh Evans (CEO and co-founder of Global Citizen) said in a press release. “For years, we have been activating global citizens to be part of the solution to key issues like extreme poverty, climate change, and now pandemic relief. Voting is a vital way to exercise that power. We are excited about ‘Just Vote’’s potential to drive young voter turnout in November and beyond.”
Read “Can Pop Stars Be Political Organizers?” on the Pitch.