Eilish continues her release-day music video tradition with a clip for the Hit Me Hard and Soft track
Billie Eilish in “Lunch,” directed by Billie Eilish
Billie Eilish likes to pair her album releases with music videos for standout songs. On they day her debut album, When We All Fall Asleep, Where Do We Go?, came out, in 2019, she shared the “Bad Guy” video. A couple of years later, on Friday, July 30, 2021, she dropped the visual for the Happier Than Ever title track. Today, Hit Me Hard and Soft’s “Lunch” gets the music video treatment. Watch the Eilish-directed video below.
Read “5 Takeaways From Billie Eilish’s New Album Hit Me Hard and Soft” on the Pitch.