Super Bowl

The aftermath of the strikes may have rattled the domestic box office, which is 13% behind the same period a year ago. But that’s not stopping Paramount, Universal and Disney from spending a record $7 million per 30-second spot to show off their movie wares on Super Bowl Sunday. Despite the box office taking a
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EXCLUSIVE: For the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game. That was Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 which clocked 134.1M views across TikTok, Instagram, YouTube, Twitter and Facebook as measured by social media
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