National CineMedia, the nations’ biggest in-theater advertising firm, had a tough 2020 but is unspooling a reimagined Noovie Preshow this weekend timed to the record eyeballs awaiting Spider-Man: No Way Home. A consortium of the nation’s biggest theater chains, National CineMedia’s preshow, the cornerstone of its business, runs on 2,100 screens, about 75% of the
Spider-Man: No Way Home
EXCLUSIVE: Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. While that dollar figure is the second highest for a Sony webslinger movie after 2019’s Spider-Man: Far From Home
Who says people love to stay home and stream movies? Proving that theatrical is still king, Sony/Disney/Marvel’s Spider-Man: No Way Home rang up a massive $50M, the third highest preview night ever, and the most money Sony has ever seen for a Thursday preview night that easily buries the previous high we’ve seen during the pandemic, that
For all the mishegaas exhibition has endured during the pandemic including streaming threats, day-and-date window crunching, older demos not showing up, local ordinances and countless release-date changes and eliminations, Sony’s Spider-Man: No Way Home arrives this weekend to save the day. The hope here is that Sony’s theatrical window-respecting release not only jolts the worldwide cinema
Sony/Marvel’s Spider-Man: No Way Home grossed an estimated $5.28M in Korea on its first day today. This is significant for a number of reasons: Korea has been extremely soft of late, yet the launch day is 11% over the first day of 2019’s pre-pandemic Spider-Man: Far From Home and is the biggest day-one figure for
Taking an early look at 2022, Gower Street Analytics is projecting global box office to reach $33.2B next year. That would rep a 58% increase on 2021 if the current year stays on track for the London-based firm’s projected approximate $21B (this is a slightly revised number from its October prediction for the year, in
Sony/Marvel’s Spider-Man: No Way Home is activating mega presales in international box office markets. Due to begin offshore rollout on December 15, just ahead of domestic’s December 17 debut, the Jon Watts-directed installment has set all-time records in multiple markets for the first 24 hours, and has caused some ticketing websites to crash. We’ve heard tell
As is typical, the weekend following the Thanksgiving stretch is a downer, and even duly so over Omicron headlines, coupled with a Disney animated movie that isn’t as mass-appealing as its predecessors, read Encanto which is looking at a $13M estimated second weekend, -52%. That second weekend estimate is lower than the pre-pandemic second weekend takes
While some in the industry are still trying to blame a lackluster box office on the pandemic, think again: Sony’s Spider-Man: No Way Home in its first day of pre-sales yesterday on Fandango already beat that of 2019’s Avengers: Endgame; that movie ultimately turning into the biggest domestic opening of all-time with $357.1M. In addition, the presales for Spider-Man:
Warning: The following trailer description contains spoilers of The Spider-Man: No Way Home trailer. After Sony reportedly erased a leaked trailer from its upcoming Disney MCU title Spider-Man: No Way Home over the weekend from social, those attendees at CinemaCon finally got a taste. The pic is scheduled to be the big holiday tentpole release in a cinema
The third new Spider-Man movie between Sony and Disney’s Marvel starring Tom Holland will be titled Spider-Man: No Way Home as revealed today on Tom Holland’s Instagram. See below. Pic’s anticipated release is Dec. 17. In recent days Holland has teased the title for fans, and dropped a first look image from the production with him, Zendaya and