Rich Gelfond

According to Imax chief executive Rich Gelfond, the box office power of Disney/Marvel’s Shang-Chi And The Legend Of The Ten Rings should lay to rest the question of moviegoers’ willingness to return to theaters. “The studios said, ‘This is an experiment.’ I think there is an answer to the experiment. We release it in the theatrical window
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Despite Disney’s experimentation with releasing movies like Black Widow and Jungle Cruise day-and-date in theaters and in the home on the PVOD tier of their streaming service Disney+ Premier, Imax CEO Rich Gelfond doesn’t believe the model will be the new normal moving forward. “Every studio has seen the same data that Disney has seen. What Disney did
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Imax CEO Rich Gelfond anticipates streamers will become more active in exhibition as the post-COVID business shakes out and said his team is turning gray at the stress of constantly shifting release schedules — even as Deadline reports that Warner Bros. is thinking of pushing Wonder Woman 1984 to late December. “One of the reasons
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EXCLUSIVE: As the rolling process of cinema reopenings continues across various markets, IMAX has recently enjoyed strong grosses with local-language movies in Asia as well as the reissue of Christopher Nolan’s Interstellar in China. This week in the Middle Kingdom, it’s set to have a particularly vibrant frame with war epic The Eight Hundred. Already,
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