National CineMedia, the nations’ biggest in-theater advertising firm, had a tough 2020 but is unspooling a reimagined Noovie Preshow this weekend timed to the record eyeballs awaiting Spider-Man: No Way Home. A consortium of the nation’s biggest theater chains, National CineMedia’s preshow, the cornerstone of its business, runs on 2,100 screens, about 75% of the
Morbius
Sony, which was last seen at CinemaCon in 2018, brought the confab back to post(ish)-pandemic life today. Its President of the Motion Picture Group, Josh Greenstein, took center stage and reiterated the Culver City lot’s “commitment to protecting and preserving the theatrical window.” That drew a great roar from the Caesar’s Palace Colosseum crowd. Despite
Update, April 30: The long awaited Marvel vampire movie Morbius will go a week later on Jan. 28, 2022 instead of Jan. 21. Rather than staying alone on Jan. 21 where there is no wide entry competition, Sony has decided to go head-to-head with Universal/Blumhouse’s Scott Derrickson-directed horror film The Black Phone on its new date. On its Jan.
Sony’s Morbius, starring Jared Leto, will no longer debut on March 19 rather Oct. 8. With COVID cases raging as we await a calmer administration to set foot in Washington and deal with the nation’s health crisis, many are expecting this year’s Q1 theatrical releases to move. Morbius moves on to a release date currently occupied by United
It might appear that Sony just gutted their 2020 schedule. WTF just happened? Did the studio suddenly abandon all hope in its slate? That’s hardly the case: it’s just insurance for the future. And, yes, by and large, all the schedule changes that occurred tonight were in response to the current coronavirus climate. With various