Universal’s Nope, one of the few remaining tentpoles in a rebounding summer box office, looks to provide a lift this weekend with an estimated $50M start at 3,700 theaters with an eye at guys 17-34. Nope is the third genre film from Oscar winner Jordan Peele, and while its start in U.S./Canada will be above that of his
Monkeypaw Productions
When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV. To get close to that