While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon. But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super
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Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. What does that mean? Essentially, the Marvel Cinematic Universe titles are known to overindex and perform well beyond the norms of a regular four quadrant demographic tentpole which is aimed at male
EXCLUSIVE: Today, Disney rolls out Raya and the Last Dragon, what is arguably its first domestic theatrical hybrid release; second worldwide if you count Mulan. The animated movie which is booked at 2,045 theaters, sans roughly 250 Cinemark locations, but including the newly reopened New York City market, is on its way to grossing a notable
A 15-year-old boy was brutally battered in a suspected ‘homophobic’ hate crime in Britain. (PAUL ELLIS/AFP via Getty Images) A 15-year-old boy was battered by a gang of hooded teens outside a McDonald’s outlet last Saturday night in what law enforcement are treating as a “homophobic” hate crime. At the fast-food restaurant in Liverpool, England,
Democratic presidential candidate Pete Buttigieg marches with South Carolina McDonald’s workers as they demonstrate for a $15 an hour wage and the right to form a workers union. (Win McNamee/Getty Images) As the car door swung open, Democratic presidential candidate Pete Buttigieg fled inside after being hounded by Black Voters Matter activists at a minimum