FRIDAY MIDDAY UPDATE: Paramount has everything to be happy about heading into the weekend as their horror movie Smile is coming on strong with $3.85M today for what is now looking at a $13.1M second frame at 3,659 theaters, -42% – spectacular for a horror movie considering they typically drop 60% or more in weekend
Lyle Lyle Crocodile
Predictions are always a hazardous thing. And I truly hope this one is wrong. But it sure looks like the movie box office, disastrously low in September, will be stuck on the bottom again this month. September is rarely a great month for ticket sales, but last month is better left undiscussed. Putting aside the
Don’t underestimate the second weekend of Paramount’s horror movie Smile. The Parker Finn directed and written title, which has provided many in town that horror remains a bankable genre for the big screen after a $22.6M opening, has a shot of possibly upsetting Sony’s family movie Lyle, Lyle, Crocodile and 20th Century Studios/New Regency/Disney’s upscale
On the heels of National Cinema Day, a smaller event that debuted last year, called National Cinema Week, has set Oct. 7-13 for its second annual push to celebrate moviegoing in the U.S., Canada and the Caribbean. Over 1,200 theaters repping 12,00+ screens are participating and more may join. The dates are one week later