National Cinema Day will return this Sunday, August 27, for a second edition, the nonprofit Cinema Foundation announced today, with discounted admissions for all movies at over 3,000 participating theaters and 30,000 screens. Tickets for all tickets, all shows and all formats will be no more than $4. Concession discounts are up to each exhibitor. At
Little Mermaid
We’ve had a couple of tentpole missteps here this summer, read Indiana Jones and the Dial of Destiny this weekend with $60M, The Flash and Elemental; putting the running summer box office at $1.88 billion for May 1-July 2. That’s close to -2% off from the $1.91 billion reached over the same frame last year.