Universal and Illumination‘s smash The Super Mario Bros Movie finishes No. 1 to make it a wrap on Deadline’s Most Valuable Blockbuster tournament for 2023. While the industry is still coming out of Covid and the aftermath of the strikes, there’s no question about the major motion picture studios’ embrace of the theatrical downstream model; steamers
Illumination
With Tuesday’s grosses, Illumination/Nintendo/Universal’s The Super Mario Bros. Movie has crossed the $100M (13.74B yen) mark in Japan. In doing so, it becomes Universal’s top title ever there. In local currency, Mario overtakes Top Gun: Maverick as the No. 6 Hollywood film of all time in Japan, and is the No. 1 studio picture since
The Easter holiday weekend may be over, but that didn’t mean it was game over for Illumination/Universal’s Super Mario Bros Movie which clocked a fantastic $20.1M on Monday. That figure is easily the best Monday ever for an Illumination title, beating out the $19.6M Monday earned by Sing on Dec. 26, 2016. Monday was a
While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon. But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super
THURSDAY UPDATE, Refresh for latest…: With numbers now in for the 44 overseas markets that opened on Wednesday, Illumination/Nintendo/Universal’s The Super Mario Bros Movie had a more than peachy debut with $34.7M through yesterday at the international box office. Combined with Wednesday’s domestic bow, the global one-day total is $66.4M. Several milestones/records were set in
Who says people don’t go to the movies? That stale cynicism coming out of the pandemic is about to get squashed this weekend as Illumination/Universal’s The Super Mario Bros Movie is about to run up a serious box office score. With a Wednesday opening before Easter around the world, inclusive of 70 offshore markets, the
EXCLUSIVE: Illumination/Universal/Nintendo’s Super Mario Bros Movie just landed on tracking this morning ahead of its Easter weekend release, and the animated film is shaping up to make at least $85M-$90M+ over its Wednesday through Sunday launch and that’s on the conservative side. Given the fervent response by fans to trailers, it would not be shocking
Universal/Illumination/Nintendo’s The Super Mario Bros Movie has become the latest Hollywood title to secure a release date in China. The big-screen spin on the iconic videogame franchise will hit Chinese cinemas on April 5, in time for Ching Ming Festival and in step with some other international markets as well as two days before the
Universal/Illumination’s Minions: The Rise of Gru bowed in China today (Friday), grossing an estimated RMB 21.74M ($3.2M), including midnights. This was good for the biggest opening day of a Hollywood animated film during the pandemic. Overall, and not including China’s Friday, Rise of Gru has grossed $461.2M at the international box office for $807.7M worldwide.
China has set an August 19 release date for Universal/Illumination’s Minions: The Rise Of Gru. This will be the first major tentpole from Hollywood to hit the market since Universal’s own Jurassic World Dominion which has grossed $157.4M there through Sunday and during an extended nine-week run; it is the biggest studio import of 2022.
Universal joins Disney and 20th Century Studios in planning a theatrical release schedule for 2024, however, the studio didn’t name any titles. The only hardcore titles that has been dated in 2024 is Warner Bros./Village Roadshow’s Mad Max spinoff Furiosa on May 24, Memorial Day weekend, starring Anya Taylor-Joy, Chris Hemsworth and Yahya Abdul-Mateen II and 20th Century
When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV. To get close to that
Last week, Illumination/Universal’s Minions: The Rise Of Gru stepped off of its global release which was previously set for late June in some offshore markets and for July 3 domestically. It has now been scheduled for July 2, 2021, taking the slot that belonged to Sing 2, which in turn is now headed to Christmas
Illumination/Universal’s Minions: The Rise Of Gru has been moved off of its global release which was previously set for late June in some offshore markets and for July 3 domestically. This is another casualty of the coronavirus pandemic as Illumination’s Mac Guff studio in Paris has been temporarily shuttered in abidance with the current lockdown