If

John Krasinski’s imaginary friend feature IF made $1.75M in Thursday night previews that began at 4PM. It’s been a while since we had a live-action PG-rated feature, so comps are tough. The outlook heading into the weekend is $40M. The highest grossing opening for an original live-action PG film was Hop at $37.5M. Reviews are
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Paramount will keep its chin up high amid the whole Sony and Skydance takeover headlines and keep the summer box office churnin’ with the John Krasinski directed Ryan Reynolds family movie, If, which is hoping to hit $40M; this is after Disney’s overperformance with 20th Century Studios’ Kingdom of the Planet of the Apes which
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