Never underestimate the power of the big screen, even as a marketing tool. This past weekend, the film and music industries crossed roads as Imax delivered a unique global stunt for 2x Grammy nominee and multi-platinum selling pop performing artist Halsey timed to her fourth studio album, If I Can’t Have Love, I Want Power.
Halsey
Together, the lockdown drama from Bleeker Street, opens on 250 screens this weekend in a specialty market treading water and with little visibility on box office amid daily Covid headlines. The trend continues of specialty films going wider faster and narrowing the window from theatrical to VOD in a nod to the chunk of its