The nation’s fourth-biggest cinema chain Marcus Theatres saw revenue plunge and swung to the red last quarter, beating Wall Street forecasts, however and emphasizing solid financials underpinned by the fact that it owns most of its theatres. Family-owned Marcus, based in Milwaukee, owns or operates 1,110 screens at 91 locations in 17 states under the
greg marcus
The CEO of the nation’s fourth-largest exhibitor warned studios not to “leave a good party in pursuit of a bad one” but called the debate over PVOD overblown. Greg Marcus, chief of Marcus, said consumers are likely to drift away from watching video-on-demand relesaes when things normalize post-pandemic. “The market for PVOD may not be