In the war on streaming, Will Smith is doing his part to get butts back in theater seats. The Academy Award-winner surprised fans at a recent screening of his new movie, Bad Boys: Ride or Die, the fourth installment in the buddy cop franchise. He snuck out of the theater at Cinemark Baldwin Hills Crenshaw
Bad Boys: Ride or Die
Sony‘s R-rated Bad Boys: Ride or Die did $5.875 million in domestic box office Thursday in previews that began at 3 p.m., a total that is actually only 8% off from the previews of the franchise’s previous long-awaited threequel, 2020’s Bad Boys for Life, which did $6.36M. That’s a great start for Bad Boys: Ride
Sony‘s Bad Boys: Ride or Die hopefully will hit $75M or more in its global debut this weekend, in a marketplace that has suffered from not only lackluster product but lack thereof. Broken out, that’s $40M+ in U.S. and Canada and $35M abroad in a 92% footprint. Presales for the R-rated fourthquel are behind that
Columbia Pictures’ Bad Boys: Ride or Die has been cleared for a theatrical release in China, landing in cinemas there on June 22. This is the second Bad Boys movie after Bad Boys for Life to play mainland China. Filmmakers Adil and Bilall return after that threequel with this fourthquel. Bad Boys for Life had