It really doesn’t matter whether or not Peter Rabbit 2 packs in the crowds. The minute the trailer for Spider-Man: No Way Home drops, it will be EVERYWHERE. But still, Peter Rabbit 2: The Runaway doesn’t strike me as the best play. Even though it’s a Disney movie, Black Widow also is the next Marvel Studios movie reaching theaters (on July 9), and I’d bet that dropping the Spider-Man trailer in front of that blockbuster guarantees maximum exposure. Disney also convinces more people to see Black Widow in a theater — as it also will be available on Disney+ Premier Access. That’s a “win, win” scenario for both major studios.