A few of fashion’s biggest names may have already ditched the Fashion Week schedule, but Burberry’s Riccardo Tisci isn’t ready to say goodbye just yet. This September, Burberry is taking its spring 2021 collection to the great outdoors to digitally debut the Burberry in Nature runway show.
The immersive experience, set for September 17 will be completely carbon neutral, and serve as Burberry’s way to “reconnect with nature and each other.” Where fashion shows used to be invite-only, this digital experience is open to everyone.
“As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marveling and reveling in its extraordinary beauty,” Tisci said in a statement. “Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain.”
Speaking to WWD about the future of fashion shows, Tisci explained that he believes designers shouldn’t forgo the fashion week schedule, but re-think their strategies because “we must recognize that the world is changing, and we must adapt and redefine our landscape through new forms of expression. Ultimately, to me, it will always be important to keep a physicality to fashion, to be able to see and understand the texture and movements of clothes, but in new ways.”
Tisci is one of the few designers with concrete plans for the upcoming September fashion schedule. Michael Kors, Marc Jacobs, Saint Laurent and more have already announced plans to skip the upcoming fashion circuit; Pyer Moss will host movie screenings and release a limited-edition collection tied to the movie experience. Earlier, in May, Gucci announced it will show on July 17 during Milan Digital Fashion Week and with plans to only show twice a year from now on.
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