Snoop Dogg is teaming up with Australian wine brand 19 Crimes for his very own vino. Snoop Cali Red marks the brand’s first-ever California wine, as well as the launch of a multi-year partnership between the veteran rapper and wine company. Snoop Cali Red is slated to hit U.S. shelves this summer. Find an image of the bottle, featuring Snoop on the label, below.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans,” Snoop wrote in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
19 Crimes’ Marketing Vice President John Wardley added: “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
In 2018, Snoop released his own cookbook titled From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen.
