Both perfectly natural and unsettingly artificial, the color is suddenly everywhere.
Green has a contradictory set of cultural underpinnings,” says Kassia St. Clair, a historian and the author of The Secret Lives of Colour. “Green and nature have gone hand in hand for millennia. It is the green parts [of our world] that our species has long depended on. But green has other, less positive connotations, too: poison, greed, naïveté.” No wonder the color has proven such fertile ground for designers lately. Some have looked to its verdant side—with an emerald-hued box adorned in marquetry; a flash of fluorite in a scarab pendant; the stromanthe-like swirls of an acetate comb; and the atmospheric effects of light itself, captured in a balconette bra. Other variations on the hue feel decidedly futuristic, like Khaite’s pre-fall 2023 lookbook, bathed in an anxious corporate glow. Neo-mint was once forecast as the It shade of 2020, but the color cropping up three years later doesn’t feel delayed—its influence is, clearly, evergreen.