SUNDAY AM, NEW YEAR’S DAY: While New Year’s Eve is typically a better moviegoing day than Christmas Eve, business was still down yesterday at -27% from Friday for all movies. That’s a similar decline to last weekend’s Friday-to-Christmas Eve (-26%). However, New Year’s Eve made more than Christmas Eve, $27.9M to $22.2M. Moviegoing is expected
New Year's Weekend Box Office
FRIDAY PM UPDATE: Avatar The Way of Water‘s 3rd Friday is on its way to $22M+, which is up 15% from its second Friday of $19.2M a week ago and will put the sequel’s 15-day total at around $380M. Today’s gross is also bigger than Rogue One‘s third Friday of $18.2M. This looks to be