The fruits of Disney’s industry-reported $100M+ promotional partner campaign on Black Panther: Wakanda Forever have been yielded, not just in a November U.S./Canada box office opening record of $181.3M and 12.7M admissions but in stoking a diverse range of demographics including Black, Latino/Hispanic and older women to cinemas in droves this past weekend. The media
Lexus
Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. What does that mean? Essentially, the Marvel Cinematic Universe titles are known to overindex and perform well beyond the norms of a regular four quadrant demographic tentpole which is aimed at male