Broadway Box Office Slips 11% To $26M With Kid Freebies; ‘West Side Story’ SRO

Breaking News, Broadway, Broadway Box Office, Movies, News, The Girl From The North Country, Theater, TO Kill A Mockingbird, West Side Story

Broadway box office was down 11% last week, but don’t jump to any coronavirus conclusions: Attendance was down a small 3%, and the slide in receipts can be chalked up at least in part to theater-going children.

With more than a dozen productions participating in the annual Kids Night On Broadway – children free with paying adults – and To Kill A Mockingbird giving up an entire night of paying audiences for the 18,000 students filling Madison Square Garden Feb. 26 – total box office receipts for the week ending March 1 slipped to $26,109,419, from $29M the previous week.

Attendance of 244,515 for the 28 productions was off 3% from the previous week’s 250,954.

All of the productions participating in Kids Night – Ain’t Too Proud, Aladdin, Beetlejuice, Chicago, Come From Away, Frozen, Jagged Little Pill, To Kill a Mockingbird, The Lion King, Mean Girls, Moulin Rouge!, The Phantom of the Opera, Six and Wicked – reported box office slips. Harry Potter and the Cursed Child played two autism-friendly performances on Sunday, March 1 with tickets sold at reduced prices.

Two productions played their final weeks: My Name Is Lucy Barton, the solo play starring Laura Linney, was up four grand in its last week, taking $568,736, with 98% of seats filled at the Samuel J. Friedman Theatre. Grand Horizons, Bess Wohl’s play starring Jane Alexander and James Cromwell, ended its run at the Helen Hayes on an up note: $304,720, a climb of about $60,000 for the non-profit Second Stage.

Two productions began previews: The Minutes at the Cort, and Hangmen at the John Golden. The former, written by Tracy Letts, was finding its footing, taking in $437,237, less than half of its eight-performance potential; opening night is March 15. Martin McDonagh’s Hangmen was at 65% of potential for its first two previews, grossing $139,321; opening night is March 19.

Girl From the North Country, the Conor McPherson/Bob Dylan musical at the Belasco, grossed $503,694, with plenty of press comps helping to keep receipts at about half of potential. The production opens this week – March 5.

Also in previews, the musical Six – an Olivier-nominated pop take on Henry VIII’s wives – was strong at the Brooks Atkinson, $896,885, with 98% of seats filled.

Filling all seats were Come From Away, Hadestown, Hamilton, Moulin Rouge!, and Ivo van Hove’s West Side Story, the latter taking in $1.6M at the Broadway Theatre. Harry Potter was just 58 seats shy of full.

Season to date, Broadway has grossed $1,331,947,089, down about 5% year to year. Total attendance stands at 10,884,334, off about 2% from last year at this time.

All figures courtesy of the trade group Broadway League.

Products You May Like

Articles You May Like

Wendy Stuart Presents TriVersity Talk! Wednesday 7 PM ET with Featured Guest Patrick McNaughton
Traveller Pride ‘beyond grateful’ to have called Drag Race UK’s Cherry Valentine ‘a friend’
Patrick Beverley Says Westbrook Got His Sister Courtside Tickets, ‘That’s Real As F***’
The 10 Fashion Trends You Need to Know About (and Shop) This Winter
Victoria Beckham Appears to Have Removed David Beckham Initials Tattoo

Leave a Reply

Your email address will not be published.