EXCLUSIVE: Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron directed epic. All in, the value of media which advertisers paid for here
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EXCLUSIVE: Today, Disney rolls out Raya and the Last Dragon, what is arguably its first domestic theatrical hybrid release; second worldwide if you count Mulan. The animated movie which is booked at 2,045 theaters, sans roughly 250 Cinemark locations, but including the newly reopened New York City market, is on its way to grossing a notable