Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it. If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering
Guardians of the Galaxy Vol. 3
With awards shows’ ratings dropping annually, many have pinned that on mainstream viewers tuning out because their favorite tentpoles are overlooked in the Best Picture categories. Popular Best Picture candidates and hosts have traditionally been tied to Oscars’ ratings. However, the Golden Globes has continually had respect for popcorn pics between their drama and musical/comedy
Talk about respecting a theatrical window: Disney has set a Disney+ global premiere date for Guardians of the Galaxy Vol. 3 of Aug. 2, that’s 90 days after the pic’s theatrical release of May 5. While Disney got a lot of slack during CEO Bob Chapek’s era for executing theatrical day-and-date releases on Disney+ during
We can knock Disney all we want over less-than stellar post-Covid results on Marvel, Pixar and Lucasfilm titles, but the fact of the matter is the brands are still delivering, making the theatrical motion picture studio the continued box office leader with $3.4 billion worldwide for the period of Jan. 1-July 2. That breaks out
We’ve had a couple of tentpole missteps here this summer, read Indiana Jones and the Dial of Destiny this weekend with $60M, The Flash and Elemental; putting the running summer box office at $1.88 billion for May 1-July 2. That’s close to -2% off from the $1.91 billion reached over the same frame last year.
Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 landed on tracking today before its summer season launch date of Friday, May 5 and it’s looking like a $130M domestic start. That’s lower than the $146.5M stateside opening of Guardians of the Galaxy: Vol. 2, which also kicked off summer in 2017, and distribution sources specify
In another sign of the return to China for Marvel after a long drought, Disney/Marvel’s Guardians of the Galaxy Vol. 3 has been set for a day-and-date release on May 5. The James Gunn-directed finale in the series is due to hit North American cinemas that same day while international rollout will begin on May
EXCLUSIVE: For the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game. That was Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 which clocked 134.1M views across TikTok, Instagram, YouTube, Twitter and Facebook as measured by social media
Updated: The aftermath of Covid’s 2020-21 closure of cinemas will continue to be felt in 2023 as the domestic box office claws its way back to what many sources believe is an $8 billion-$9 billion result. On the high end, it’s a 22% jump from what Comscore is expecting 2022 to final at, that being