Refresh for latest…: Busy weekend at the international box office with a strong scary new entry, some unexpected spark in holds and a milestone for a long-running franchise. Out of the gate this frame, Sony/Screen Gems/Stage 6 Films/Blumhouse’s Insidious: The Red Door knocked out the biggest overseas horror debut since 2019. With $31.4M from 52
Fast X
Refresh for latest…: Warner Bros/DC’s The Flash sped into 78 overseas markets this weekend, grossing $75M, below the $85M-$95M we saw coming into the frame. With domestic’s slow-crawl three-day included, that makes for a $139M global opening. This is lower than projections, with general audiences not rushing out to see the deeper universe pic. As
Disney’s live-action take on The Little Mermaid has been cleared for theatrical release in China, as has Fast X — the penultimate installment in Universal’s long-running Fast & Furious action franchise. Dates are still to be set for both films in the market which has increasingly been handing out day-and-date releases for Hollywood titles even
EXCLUSIVE: For the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game. That was Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 which clocked 134.1M views across TikTok, Instagram, YouTube, Twitter and Facebook as measured by social media
With this year’s domestic box office expected to rise to $9 billion, of course, the major studios are taking Super Bowl LVII ad spots seriously. The big game, which last year attracted 112M viewers, remains an enormous bullhorn when it comes to drawing attention to your tentpole, and this year, starting with Disney/Marvel Studios’ Ant-Man